If negotiation efforts result in lowering your rate by $.05 or $.10 per rentable square foot per month but leave money on the table by not negotiating other factors, opportunity to reduce tenant obligations and expense elsewhere can be missed. Having 100% dedicated representation resolves this, and a good tenant rep will look at all the factors that affect your cost, risk and obligation. The market, landlord motivations, accounting methods and occupancy trends (large and small) all affect pricing on a deal. It serves well having someone 100% on your side to navigate. In the majority of cases in the Long Beach market, the same commission gets paid whether you decide to use their guy or have your own.