What’s The New Creative Office:
It’s a dramatic shift in how we use space. It’s smaller & smarter. They can be studio-environments or team-based environments with new-type common areas.
Let’s start with the tangibles: Creative Office Space is not just open & collaborative space with fewer offices, polished concrete, natural light, exposed-duct ceilings, operable windows, new furniture systems and expresso for all. And it’s not just cool team or huddle rooms, stand-up desks, smarter office technology & super-fast internet.
Efficiency, technology, visibility, and flexibility are all elements. Hot-desking (or hoteling) has all of these elements. If employees are often in the field, they don’t have a permanent cubicle or office. “Free flight” technology makes this possible and you’d be surprised how even the top performers state the benefits can outweigh traditional work space.
Small-business professionals or freelancers can afford to share workspace that promotes camaraderie, good work energy, and, often, new business. They are modern comfortable, efficient, open work environment offering various amenities & time-savers valued by most workers.
Who’s doing it ?
It’s not just for creatives, new media and technology anymore. And it’s not just for millennials (ages 18-32) . Varying industries are experimenting with creative or transitioning to it. You’ll see it in sales, administration, engineering, technical support and even document companies and ofcourse, digital media and technology cos. Of paramount importance to sone is that it attracts talent
Impress & Retain Workers
Efficiency, character and distinctive looks largely impacts talent recruiting and retention. This is an example of the less obvious reasons to go creative. It can be bragging rights similar to what going-green can do. If a green project doesn’t pencil out, it improves image and in this case “just being able to say you did it” can differentiate you from your competitors.